About
About HoneyBot Labs: a small Auckland team
HoneyBot Labs builds and looks after websites, automation, AI and software for businesses that want it done properly, without the big-agency distance.
Who we are
Technology, without the runaround
HoneyBot Labs is a boutique technology company on Auckland’s North Shore. A small, dedicated core team does the work personally, so you deal with the people who build and run your systems.
We cover the whole stack a business relies on: the website, the domain and DNS, email, Cloudflare, hosting, automation, AI and custom software. When something sits between two suppliers, that is usually where problems start. We take the whole thing on.
Clients know us as HoneyBot. We answer the phone, reply the same day and explain things in plain English.
At a glance
What we do
From a single site to a whole stack
Some clients ask us for a website and nothing else. Others have us run their hosting, email, security, SEO and the small tools that keep the business moving. Either way, it is the same team and the same standards.
Direct access
You deal with the people doing the work
No account managers, no ticket queues, no hand-offs between departments. When you call, you speak to someone who knows your systems and can act on the spot.
How we work
Principles we keep to
Direct access
No account managers or ticket queues. You reach the person doing the work.
Plain English
We explain what we are doing and why, without jargon.
Honest advice
If you do not need it, we say so. If something is a bad idea, we say that too.
You own it
Your domains, accounts, content and code stay yours, always.
Built to last
Clean, documented work that someone else could pick up.
Proactive care
Monitoring and maintenance so problems are caught early.
Open source
We build our own tools too
HoneyBot Labs also makes enXure, a free, open-source invoicing and recurring billing platform for small businesses and agencies. It is the same approach we bring to client work: simple, documented, self-hosted and yours to keep.
Clients
What clients say
“
They built our online shop in 2023 and manage it for us. They do what they say they will, and you get honest advice, not a sales pitch.
If something needs doing it gets done, and if an idea will not work they say so.
Consolidated Energy
Website build and management
Since 2023
“
Seven years on, HoneyBot still look after our site and its SEO, and I cannot see that changing. We came to them in 2019 for the website and shop, and nothing has been too hard since. They tell us straight when we are heading the wrong way, and then they deliver.
Hot Water Solutions
Website build, SEO and management
Since 2019
“
We were paying more for hosting than we needed to, and it was HoneyBot who told us so. They found a cheaper option that still covers everything we need, then handled the whole move, DNS changes included, without a hiccup. They built our site in 2024 and manage it, and could not be happier.
Gijima
Website build and management
Since 2024
“
The site has been quick and stable since they took it over. Anything we ask for is sorted the same day, so it is one less thing to think about.
MGP
Website and IT management
“
They look after all our sites together. Straight answers, no jargon, and I always know where things are up to.
Mainly Group
Website design and SEO
“
Our old site had nobody managing it, and we could not log in to fix anything. They built us a new one and now look after it.
ASJ
Design, build and management
Get in touch
Let's talk about your business
Call or email. We reply the same day, between 6am and 9pm, seven days a week.