Sample reports
Sample reports: see what you get
Three real reports, anonymised, so you can see exactly what a client receives.
Drag the bars to compare the reports, open any section, and hover or click any figure for what it means in plain English.
The website was online 99.96% of the time, 17 minutes offline in total. Typical phone speed score 76 out of 100. 22 of 30 security and email checks passed and 7 software updates are waiting.
Page speedPhone and computer against Google's targets, plus real visitors
| Home page, typical result | Phone | Computer | Google target |
|---|---|---|---|
| Performance score | 76 | 97 | 90 or more |
| Main content visible | 5.3 s | 1.1 s | 2.5 s or less |
| Layout shift while loading | 0.00 | 0.01 | 0.10 or less |
| Time the page is too busy to respond | 8 ms | 10 ms | 200 ms or less |
| First content | 2.7 s | 0.6 s | 1.8 s or less |
| Speed index | 4.4 s | 1.3 s | 3.4 s or less |
| Server response | 65 ms | 32 ms | 600 ms or less |
Google PageSpeed tests of the home page, run every hour. Phone is a mid-range handset on a typical mobile connection. The main fix: the large hero image.
What real visitors experienced
| Chrome visitors, last 28 days | Typical | Verdict |
|---|---|---|
| Main content load time | 1.0 s | Good |
| Response to taps and clicks | 61 ms | Good |
| Layout shift | 0.00 | Good |
| First content | 0.9 s | Good |
| Server response | 644 ms | Fair |
Uptime and responseA 30-day strip and the response time trend
Two short dips this month, both under 15 minutes. Response time dropped from about 250 ms to about 115 ms in early October.
Security and email12 of 14 security checks, 10 of 16 domain and email
Security: 12 of 14 passed
- Security certificate valid
- Plain http goes to https
- Strict HTTPS header
- Content-type sniffing blocked
- Framing blocked
- Referrer policy set
- Software version hidden
- No private files exposed
- Folder listings off
- Login names hiddenPublic
- Old remote login off
- Software up to date7 waiting
- No unused add-ons
- Few administrator accounts
Domain and email: 10 of 16 passed
- Email fraud policy (DMARC)Monitor only
- Second domain goes to the main site
- Always use https at the edge
- Modern encryption only
- AI assistants allowed to read the site
- DNSSEC (domain name security)
- 10 further domain and email checks in place
Checked 11 Oct 2026. Re-checked weekly; the trend is in each report.
TrendsChecks passed and updates waiting, week to week
What we ran this monthMonitoring and checks, with the cadence of each
What we ran this month
Uptime and response time monitoring: 17 minutes of downtime in 30 days.
Google PageSpeed tests of the home page on phone and computer.
Security and domain and email checks: 30 checks, trend tracked week to week.
Site crawl of 29 pages for technical errors.
Link check: 40 links across 11 pages followed to confirm they land correctly.
Flagged 7 pending software updates, with the backup and re-check steps to follow.
Next steps8 steps in priority order
- MediumHide website login names from the public
- MediumApply 7 pending website software updates
- MediumLet AI assistants read the website
- MediumTurn on always use https at the edge
- MediumSend visitors of the second domain to the main website
- LowTighten the email fraud policy (DMARC)
- LowSwitch off outdated encryption versions
- LowTurn on DNSSEC for the domain
This period we completed 19 pieces of work. Visits from Google fell 18% to 366, while the average position improved from 18.6 to 12.9. Visits from searches for what you sell rose from 2 to 3, and 3 searches moved onto page 1.
Google searchVisits, position, kinds of search and top searches
| Kind of search | Visits | Change | Times shown | Position |
|---|---|---|---|---|
| The business name | 209 | −25% | 375 | 4.7 |
| What you sell or do (new customers) | 3 | +50% | 706 | 25.5 |
Searches for what you sell are where SEO finds new customers; people searching your name already know you.
| Device | Visits | Times shown | Position |
|---|---|---|---|
| Computer | 251 | 1,395 | 13 |
| Phone | 112 | 714 | 12.6 |
| Tablet | 3 | 28 | 15.1 |
Top searches
| Search | Visits | Times shown | Position |
|---|---|---|---|
| 131 | 171 | 1 | |
| 52 | 125 | 4.3 | |
| 18 | 32 | 1 | |
| 3 | 6 | 1.5 | |
| 3 | 8 | 2 | |
| 1 | 4 | 13 | |
| 1 | 1 | 13 |
Search wins3 searches moved onto page 1
- 1.4 now sits at position 1.4, on page 1, up from 13.1 in August
- 9.5 now sits at position 9.5, on page 1, up from 12.6 in August
- 8.5 now sits at position 8.5, on page 1, up from 10.4 in June
Searches within reach10 searches worth an estimated 24 extra visits a month
People already search these and Google already shows the site, just below the top 3 where most clicks go. Extra visits are the estimate per month at position 3.
| Search | Times shown | Position now | Extra visits |
|---|---|---|---|
| 48 | 10.8 | +5 | |
| 40 | 19.3 | +4 | |
| 29 | 20 | +3 | |
| 26 | 9.7 | +3 | |
| 22 | 7.6 | +2 | |
| 22 | 15.1 | +2 | |
| 16 | 19.1 | +2 | |
| 13 | 19.2 | +1 | |
| 10 | 15.6 | +1 | |
| 10 | 5.9 | +1 |
Pages close to page one
| Page | Main search | Position | Times shown |
|---|---|---|---|
| 10.8 | 48 | ||
| 19.3 | 40 |
Keyword research26 target terms across 262 looked up
- 262search terms looked up in Google Keyword Planner
- 7competitors benchmarked
- 6content gaps found
- 26target terms, each matched to the page that should rank
Together the 26 target terms are searched about 90 times a month in New Zealand.
AI searchChatGPT, Google AI and others: readiness checklist
- AI search tools can read the siteIn place
- Business details described clearly for AIPartly
- About page says who you are, what you do and wherePartly
- Name, address and phone match across the webPartly
- Google Business ProfileNot checked yet
- Customer reviews onlinePartly
- Pages answer customer questions directlyPartly
- FAQ sectionNot yet
- Site found when customers ask those questionsPartly
- Social profiles linked and activePartly
- AI summary file (optional)Not yet
Checked 16 Oct 2026. AI tools cannot be asked directly on your behalf, so search results are used as the guide.
Visitors and enquiriesWhere visits came from, by device
| Device | Visits | Engaged |
|---|---|---|
| Computer | 735 | 428 |
| Phone | 245 | 144 |
| Tablet | 3 | 3 |
Visitor language, engaged visits over 90 days: English 97.2%, Chinese 2.1%. No extra language pages are needed.
Work done19 pieces of work in 7 areas, dated
Keywords and competitors
First keyword and competitor review. The site was visible mainly for its own name, with several realistic opportunities where competitors do not yet dominate.
- Built a 20-term keyword map covering the core services and its markets, checked against live search results
- Confirmed the site already appears for 5 of the 20 terms through existing pages
- Profiled the 5 businesses that compete most often across these searches
Almost all Google visits come from people searching the business name. Buyers searching for the services find the site at about #11 to #20, where few click.
- Refreshed the plan with current Google search demand, adding 6 keywords and dropping none
- Found 6 searches where the site already appears on page 1 to 2 but gets no visits, and estimated the gain from each
- Checked which languages visitors use: no extra language pages needed
On-page SEO
Reviewed every page and the newest post and photos. Found a too-short search description and four unlabelled images.
Drafted five search-listing fixes for two service pages and one more page, ready for approval.
- New search title and keyword for the main service page, set up for the buyer search it was missing
- Checked all other pages for duplicate or over-length titles and descriptions and found none
Drafted a new homepage keyword aimed at the main search in the home city, ready for approval.
Technical SEO and indexing
Found a leftover code block on the homepage with out-of-date business details, and listing data still pointing to an old web address.
- Checked the homepage, blog, contact page and 8 more key pages for the details search engines read
- Checked the sitemap and search-engine access file: every page listed and loading, aside from one private page that should have dropped out
Confirmed Google has indexed all 10 pages and the sitemap lists every page that should be there. Two listing problems from last month are still live.
AI search visibility
Traced wrong information that AI tools were showing back to one sentence on the About page.
- Checked which AI and search crawlers can reach the site: all allowed
- Tested 10 real customer questions against the site and 5 against live search results
- Reviewed the social media profiles for accuracy and activity
AI tools can read the site, but the About page and homepage listing still give out-of-date details.
- Drafted a corrected About sentence, an FAQ answer and an optional AI summary file
Backlinks and listings
Found a free, reputable New Zealand directory the business is not listed in. Listing text drafted and ready to submit.
Drafted a Bing Places listing with the text ready to paste.
Prepared an Apple Maps listing with the wording ready to paste.
Prepared a Google Business Profile listing and post. Ruled out a directory that needs paid membership.
Content
Drafted a plain-English guide for customers on a topic where the site already appears but gets no visits.
Drafted an article answering a question customers often search.
Drafted a second guide aimed at a search where the site already appears but gets no visits, plus social media captions.
Site audit
Crawled 29 pages: score 86, 0 errors, 49 warnings, 30 notices.
ProgressStart of the programme against now
| Measure | Start | Latest | Change |
|---|---|---|---|
| Visits from Google (28 days) | 463 | 366 | −97 |
| Times shown in Google (28 days) | 2,957 | 2,137 | −820 |
| Average position in Google | 14.8 | 12.9 | −1.9 |
| Visits for what you sell (28 days) | 1 | 3 | +2 |
| Pages indexed by Google | 10 | 10 | 0 |
| Keywords tracked | 20 | 26 | +6 |
| Competitors tracked | 5 | 7 | +2 |
| Searches close to the top of Google | 6 | 6 | – |
| Questions where the site is cited | 3 | 4 | +1 |
| Pages checked for on-page issues | 15 | 19 | +4 |
| Pages crawled in the site audit | 29 | 29 | 0 |
Position is better when the number is lower.
Next steps50 open: what we need from you and what we will do
What we need from you
- HighCorrect the About page sentence that gives out-of-date details
- MediumApprove the new customer guide
- MediumApprove the new article
- MediumConfirm and correct the address shown on a social profile
- LowLink the social profiles from the business listing
- LowAdd a short FAQ to a service page
- LowDecide whether to start posting on a social channel again
What we will do next
- HighRemove the leftover business listing code from the homepage
- HighUpdate the core business listing to the current web address
- HighRewrite the search titles and descriptions for the key pages
- MediumStrengthen the main service page for the buyer search
- MediumTarget a second service search on its page
- MediumClear the private page out of the sitemap
- MediumSet up enquiry tracking so the report can show leads
This is the September visibility report: 19 checks across search, content, AI search, speed and security. Google showed the site 2,137 times and sent 366 visits. We found 50 issues holding it back, 4 of them urgent, and 10 searches close to the top 3 of Google.
Where you stand on GoogleVisits, position and who is searching for what
| Kind of search | Visits | Times shown | Position |
|---|---|---|---|
| The business name | 209 | 375 | 4.7 |
| What you sell or do (new customers) | 3 | 706 | 25.5 |
People searching your name already know you. Searches for what you sell are where SEO finds new customers, and today that is the gap.
Searches within reach10 searches worth about 24 extra visits a month
| Search | Times shown | Position now | Extra visits |
|---|---|---|---|
| 48 | 10.8 | +5 | |
| 40 | 19.3 | +4 | |
| 29 | 20 | +3 | |
| 26 | 9.7 | +3 | |
| 22 | 7.6 | +2 |
Five of the ten closest searches. People already search these and Google already shows the site, just below the top 3 where most clicks go.
What we found50 issues in 10 areas, ranked
Checks completedDated work across 7 areas
Keywords and competitors
First keyword and competitor review. The site was visible mainly for its own name, with several realistic opportunities where competitors do not yet dominate.
- Built a 20-term keyword map covering the core services and its markets, checked against live search results
- Confirmed the site already appears for 5 of the 20 terms through existing pages
- Profiled the 5 businesses that compete most often across these searches
Almost all Google visits come from people searching the business name. Buyers searching for the services find the site at about #11 to #20, where few click.
- Refreshed the plan with current Google search demand, adding 6 keywords and dropping none
- Found 6 searches where the site already appears on page 1 to 2 but gets no visits, and estimated the gain from each
- Checked which languages visitors use: no extra language pages needed
On-page SEO
Reviewed every page and the newest post and photos. Found a too-short search description and four unlabelled images.
Drafted five search-listing fixes for two service pages and one more page, ready for approval.
- New search title and keyword for the main service page, set up for the buyer search it was missing
- Checked all other pages for duplicate or over-length titles and descriptions and found none
Drafted a new homepage keyword aimed at the main search in the home city, ready for approval.
Technical SEO and indexing
Found a leftover code block on the homepage with out-of-date business details, and listing data still pointing to an old web address.
- Checked the homepage, blog, contact page and 8 more key pages for the details search engines read
- Checked the sitemap and search-engine access file: every page listed and loading, aside from one private page that should have dropped out
Confirmed Google has indexed all 10 pages and the sitemap lists every page that should be there. Two listing problems from last month are still live.
AI search visibility
Traced wrong information that AI tools were showing back to one sentence on the About page.
- Checked which AI and search crawlers can reach the site: all allowed
- Tested 10 real customer questions against the site and 5 against live search results
- Reviewed the social media profiles for accuracy and activity
AI tools can read the site, but the About page and homepage listing still give out-of-date details.
- Drafted a corrected About sentence, an FAQ answer and an optional AI summary file
Backlinks and listings
Found a free, reputable New Zealand directory the business is not listed in. Listing text drafted and ready to submit.
Drafted a Bing Places listing with the text ready to paste.
Prepared an Apple Maps listing with the wording ready to paste.
Prepared a Google Business Profile listing and post. Ruled out a directory that needs paid membership.
Content
Drafted a plain-English guide for customers on a topic where the site already appears but gets no visits.
Drafted an article answering a question customers often search.
Drafted a second guide aimed at a search where the site already appears but gets no visits, plus social media captions.
Site audit
Crawled 29 pages: score 86, 0 errors, 49 warnings, 30 notices.
Outreach and listings4 listings prepared
| Opportunity | Type | Status |
|---|---|---|
| Local directory listing | Citation | Prepared |
| Bing Places for Business | Profile | Prepared |
| Apple Business Connect (Apple Maps) | Profile | Prepared |
| Google Business Profile | Profile | Prepared |
Where we would startFive steps, most valuable first
- Fix the 4 urgent issues first.
- Push the 10 searches within reach into the top 3.
- Work through the other 46 issues, most valuable first.
- Build links and listings from trusted NZ sites, and make the business easy for AI search tools to recommend.
- A clear report every month, so progress is measured, not guessed.
SEO and AI search in briefThe plain-English version
Names, web addresses, page paths, search terms and identifying details are replaced. The figures are from a real website.
What any report should show you
- Plain English, no jargon you have to decode.
- The numbers that went down, not only the ones that went up.
- A dated list of what was done and why.
- What happens next, in order, and who does it.
- Your data stays yours: logins, backups and reports handed over on request.
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